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Trademark registration
14-03-27

Trademark registration
The brand is the enterprise wealth, how to use the trademark rights of the development of production, to open up the market, is an important topic in every business must. However, the creation of a successful brand, is not accidental, from the trademark name of the selected to brand management, and how to protect the rights of the trademark, must undergo a rigorous scientific procedures and careful legal thinking, which, particularly in the trademark of the selected the most important.
A good trademark is half the success of an enterprise, has a good brand, your company's goods or services it sells better. When your business has just started, to realize one's ambition in the market economy, whether want to register a good trademark?
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"Trademark law" provisions of the people's Republic of China, trademarks, service marks, collective marks and certification marks can be registered in China, obtain the exclusive right to use trademarks. The trademark can be text, graphics or and combination. Product shape, sound and smell in the China not be registered as a trademark.
Trademark is used in the production, manufacture, processing, sorting and distribution of commodity trademark.
The service trademark refers to the operators to provide services for the service differentiation of its service and others to provide open and the use of the trademark.
The collective trademark refers to the members of industrial and commercial organizations, associations or other groups used on goods or services, to indicate that the operator of commodity or service provider belongs to the same organization, provided to non members of the goods or services of other trademark area.
Certificate trademark refers to the control by a control and testing the ability of the administrative organs, organizations or their designated agencies, used by other people outside of the commodities or services, to prove the origin of goods, mainly raw materials, manufacturing methods, quality, accuracy and other special quality of the commodity trademark.
Chinese trademark office using the international classification of goods and services for the classification of trademark registration, a total of 42 categories. A trademark registered a category for an application. The application for trademark registration, the applicant must determine the classification to be registered categories, the specific goods or services as well as corresponding to the various categories of names.
The trademark registration applicant qualifications: enterprises, institutions, social organizations, individual industrial and commercial businesses, individual partnership or Chinese signed a foreigner or foreign enterprise agreement or with China joined international treaties or handle according to the principle of reciprocity states (natural person is not at present domestic trademark application).
The period of validity of a registered trademark is ten years, counting from the date of approval of the registration.


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